Their clean,
yet organic music
is infused with
bittersweet
emotions.
︎The music producer duo SIN starts a new era of electro acoustic sounds. We not only developed their CI, but also accompanied them during the creation of their first two EPs. Our goal was to depict the perfect synergy of their sound. The result is a mostly divergent, yet still harmonious look that reflects the balance between the two characters, fused together into one. This is depicted in the combination of logo and signet. For the latter we’ve implemented the characteristics of a serif font in contrast to the bold yet sleek logo that only consists of special type design.
It was important for us to illustrate that they work quite organically and hardly ever quantize beats.